DRNK is the first ever app to showcase wine, beer and spirits through Augmented Reality (AR), redefining how brand owners, distributors and merchants market to consumers. Through the DRNK Platform, businesses can own and manage tailored content assets for their products, by creating AR Experiences gain access to data analytics.
DRNK stands at the forefront of innovation by disrupting the alcoholic beverage industry with AR, by allowing both consumers and businesses to experience unique content for alcoholic products in the market. How it works is also incredibly fast and convenient - consumers simply need to download the app from the App Store or Google Play and find a product to scan with their mobile cameras to gain immediate access to the unique AR Experience of that product. This allows consumers to learn useful product information, such as food pairings, aromas and product-related videos in a more engaging manner, enabling them to make better drink choices. Consumers will also embark on a journey within the app through taste profiling surveys and social challenges, all while being rewarded for each milestone they reach with DRNK. For brands, this engagement leads to the top of mind recall and consumer loyalty.