New augmented reality (AR) technology is shaping the future for the electronics and home appliance industry. Owing to the benefits of AR in retail, $18.8Bwas spent on AR globally in 2020. In the past few decades, several prominent companies using AR technology emerged in the home appliance industry thereby enjoying a significant competitive advantage such as Zephyr’s, Samsung, Bosch, Grohe, Hisense, and Hotpoint. This impeccable technology addresses the customer's concerns such as trying the products before buying and easy purchases. In this way, incorporating realism into the online shopping process.
Despite the acceleration of digital transformation, the concept of AR technology is relatively new. It is emerging rapidly, especially gaining traction amidst of the Covid-19 pandemic. The cases below show how these companies use the power of AR technology to incorporate product visualization, product fitting, and realism into the digital market.
The following cases are both app and web based. With the least amount of technical jargon, let’s see the top 10 prominent and interesting cases.
Zephyr Kitchen experience app is a multi-sensory and immersive tool. Its Live AR features regarding kitchen appliances are playing avital role in consumer attraction and their purchase by envisioning their dreams. Notably, this groundbreaking technology enabled it to increase customers and higher conversion rates. In short, Zephyr's AR app is shaping the future of the home industry.
2. Samsung Smart TV
Interestingly, Samsung has introduced innovation by using its AR technology which let people see which TV model will fit your room best. AR helps customers to imagine how the screen they are buying will look on their walls. It enables them to choose the TV of right size according to their space without tape measures or cardboard cut-outs. This is one of the finest capabilities of AR. Therefore, AR is helping customers to overcome endless questions that create purchase hesitation and decreasing sales.
3. Dulux Paints
Dulux is a UK-based paint brand that comes under the umbrella of the home industry. Dulux puts AR at the heart of e-commerce plans. They have revolutionized painting with AR technology. The vendor claims that Dulux is the first global paint brand to provide an AR tool to consumers. Dulux is successful in engaging the customers as they prefer trying which colour suits their walls. Their versatile approach has been proved to boost sales effectively while being at the forefront of modern technology.
4. Kitchens From Bosch
Bosch helps their buyers to make the right choice when selecting Color Glass kitchen appliances. Via 3D product configuration, AR enables Bosch customers to have the most suitable products interactively, thereby reducing the hesitation and boosting the purchase confidence.
5. Mitsubishi Air Conditioning
Mitsubishi launched the Me View iPhone app. With the help of augmented reality, a tremendous increase in sales generated $30 million revenues. Its benefits to the home industry are astounding. Besides new revenues, Mitsubishi saved millions of dollars that were supposed to be used in catalogs' printing and distribution process. Hence, improved customer satisfaction benefitted the contractors and created new barriers to competition.
6. Show In Room platform by Augmented Pixels
Augmented Pixels launched the Show In Room application, thereby enabling virtual home appliance shopping. A combination of innovation, excellent user experience, and click-to-action turns Show In Room into a promising platform for the home industry. AR's endless capabilities helped to attract customers and engage them on their site.
Hotpoint is a UK’s most trusted kitchen appliance brand. On average 2 of every 3 homes in UK have Hotpoint appliance installed. Hotpoint augmented reality enabled customers to visualize Hotpoint appliances. Therefore, consumers can foresee what their home appliances will look like in their homes before committing to buy. This feature results in customer engagement and satisfaction due to visual context.
Hisense is a perfect home augmented reality app that enables customers to view the latest refrigerator, televisions, washing machines, and sound bars in ultra-realistic AR in homes. In this way, AR has increased its sales, customer engagement and brand reputation. In addition, AR is paving the way for personalization and self-service store navigation.
9. Electrolux Professional Appliances
Electrolux Professional launched OnE 3DR, an augmented reality solution enabling customers to see and interact with 3D models. Thus, AR is basically an interactive experience where products residing in areal-world are enhanced by technology. A significant increase in sales, customer interests, and brand loyalty are observed via AR implementation.
Grohe is a leading global brand that deals with bathroom solutions and kitchen faucets. Grohe prepared more than 500 pieces of3D models, which helped it attract customers by showing every detail of the product. Via AR technology, it gained international success as a global brand implementing AR technology.
In a nutshell, Grohe is a pioneer of digital transformation in the sanitary sector, thereby setting new standards of innovation. Customers get engaged and interested in their unique user-interface designs and interactive prototype development. Moreover, by implementing AR top products, they gained much brand reputation and high conversion rates.
Future of AR in home appliance & electronics
Research suggests that AR is an integral part of the future home industry. About 77% of customers prefer seeing features like style or colours. Further surveys suggest that about 65% of the customers want product information via AR. Besides, 71% of customers would shop at a retailer more often if offered AR.
In a nutshell, brands and retailers in the home appliance and electronics industries incorporate AR capabilities into their marketing and sales cycles. This technology aids in lifting engagements and increasing conversion rates. Thus, AR is promising the dawn of a new era.