Using augmented reality (AR) to make a bottle of drink come to life is not unheard of. In the past few years, many brands have created AR experiences for their products, but they don’t go far beyond adding an element of fun to entertain consumers as they drink.
Enter DRNK AR app, developed by Singapore-based start-up Omniaz, the app taps into the power of augmented reality and artificial intelligence (AI) to create an entirely new experience for consumers, merchants and producers of alcoholic beverages. Aiming higher than what most individual brands or mobile applications have done, Omniaz envisions using AR and AI in a way that can exponentially escalate sales when used to do more than entertain.
Read in full: https://www.craftbrewingbusiness.com/news/use-augmented-reality-to-not-only-entertain-but-actually-sell-and-explain-your-craft-beer-product-via-the-drnk-ar-app/